Goals Setting In Beef Cattle Marketing

 SETTING GOALS
      Begin goal setting by realistically evaluating the marketability of your herd. Success in breeding occurs when you can see the weaknesses in your herd. Look at every detail that affects the value of the herd. Place emphasis on overall performance, classification, pedigrees, in herd ratios and predicted ability to pass on desired traits. This information must remain available, current, and complete at all times.

     Actual birth weight & birth weight ratios, weaning weight rations, yearling weight ratios, frame score, scrotal measurement in bulls, color, disposition and linear measurements are all tools you can use to evaluate your herd and measure the improvement.

     You should stay familiar with the programs of those you consider successful breeders within your breed. Remember to use in herd ratios when comparing across herds and not the actual weights, environment plays a major part in actual weights, etc. Time and effort spent in trying to learn to evaluate in herd ratios and individual animal's ability to pass those traits to their offspring will be a plus.

     A good place to start will be a listing of your animals that have attained any special recognition within your breed or excelled within your herd. This might even be your favorite animals and one of your goals might be to establish a whole herd like them. Be sure to include animals that may have the ability to add value to the herd in any way. This list should take on the best form for you to quickly identify any animal on the list, i.e. By Name, By Ear Tag, Or? Include special notes where applicable.
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     You may also want to make another list of animals with a special value or ones you consider way above average for the herd, maybe the top 10%.
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     You will need to use information or data accumulated for your herd in an unbiased comparison with other breeders to determine where to improve. The quicker you can get your herd results above the average, the quicker yours and your herd's reputation will begin to be recognized and the more profitable it will become in the marketplace. Always remember, if your herd only has average quality you can only expect average prices and average cattle are more difficult to market.

     Some questions or considerations when determining goals are:
1. How can you make your animals more valuable?
2. Can you afford to make changes to increase your herd’s marketability?
3. Are the goals you set realistic and can you reach them within your allotted time frame?
4. Is there a successful, reputable breeder’s program that you would like to use as a guideline?

     When setting goals keep in mind that they must be flexible to industry trends. Since the entire industry constantly changes there are varying thoughts in the values that breeders may be looking for in different areas. Do not set goals that are too narrow. By looking at the big picture, your goals will create a larger market for your herd. Striving to improve your averages will provide the best possible market for your herd.

 Herd Reputation In Beef Cattle Marketing

 

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